Correct me if I’m wrong, but it’s November 10 today. That means that we’re still a few weeks away from Thanksgiving, and Christmas isn’t even close. But apparently, it’s not too early to start celebrating the Savior’s birth.
When we moved back to Utah, I purposely set my alarm clock to “Lite” FM 100, the local easy listening station here in Utah. Why? Simple. The music is guaranteed at least 80% of the time to be some schmaltzy 70s or 80s love song that I can’t stand. It’s much more motivating to get up and turn off the alarm than it would be if it were a song I liked. But I digress.
This morning, the alarm went off as usual at 5:45, but I sat up in disbelief as I heard Vince Guaraldi’s “Christmas Time Is Here” from the Charlie Brown Christmas soundtrack. You have got to be kidding me.
I hit snooze (I do that sometimes), and when it went off again, it was Harry Connick, Jr.’s version of “The Christmas Song.”
What. The. Hell.
I honestly don’t know what to make of this. Perhaps they’re trying to encourage early Christmas shopping this year to help get us out of a deep recession. Or maybe they think that Christmas will cheer us all up in the wake of so much doom and gloom. Or maybe they’re just idiots who don’t know when December is.
In other news, the cost of the LDS Church’s City Creek Mall project is now officially estimated to be $3 billion. Originally, then-Church President Gordon B. Hinckley said the project would cost approximately $750 million. Since that time, the cost estimates have steadily crept upward, just as predicted by a construction expert involved in the project. He says the true cost is $8 billion and that we can expect further increases in the public estimate until that figure is met. I suppose time will tell.
Come to think of it, FM 100 is owned by Bonneville Communications, which is owned by the LDS church. I wonder if there’s a connection between the Christmas music and the mall. Maybe they’re trying to get people used to having an early jump on Christmas so that, when the mall finally opens, people will buy early and often.
After all, the mall isn’t going to pay for itself.